Latin Music’s Global Takeover: What to Know About the 2024 Latin Grammys

Latin music has taken the world by storm, becoming the fastest-growing streaming genre in the United States. Across platforms like Spotify and Apple Music, Latin artists have broken records and redefined global music trends. This year, the 25th Annual Latin Grammy Awards will celebrate this growth in Miami on November 14, honoring the artists driving this cultural wave.

What to Know About the 2024 Latin Grammys

The Latin Grammys will take place at Miami’s Kaseya Center and air live at 8 p.m. EST on Univision, UniMás, Galavisión, and ViX. This year’s most-nominated artist, Édgar Barrera, is up for nine awards, closely followed by Karol G and Bad Bunny, with eight nominations each. The star-studded lineup includes Barrera, Residente, Myke Towers, DJ Khaled, and Carlos Vives, the 2024 Latin Recording Academy Person of the Year.

New categories this year highlight Latin electronic music and contemporary Mexican music, reflecting the genre’s evolving scope.

The Latin Grammys’ Unique Role

The Latin Grammys are distinct yet connected to the U.S.-focused Grammy Awards. Latin Recording Academy CEO Manuel Abud describes the organizations as “sister” entities that both celebrate musical excellence. While the Grammys focus on the U.S., the Latin Grammys are tailored for a global audience, with adjustments to their voting process to reflect international diversity.

Evolution of the Latin Grammys

Initially, the Latin Grammys faced challenges, including early broadcasts in English, which alienated Spanish-speaking audiences. Since switching to Spanish-language broadcasts in 2005, the awards have resonated more deeply with fans worldwide. Last year, the Latin Grammys expanded internationally to Seville, Spain, marking the first time the awards show took place outside the U.S. The Latin Recording Academy plans further international editions, bringing Latin music to global stages.

Looking Ahead

With a 25-year legacy and ambitious plans for global expansion, the Latin Grammys are poised to continue spotlighting the diverse and dynamic world of Latin music. Tune in on November 14 for a night celebrating artists who are not just crossing over but redefining musical boundaries.