Trump’s Assassination Attempt Inspires New Sneaker Line: 45Footwear Capitalizes on Controversy
A Traumatic Incident
In Butler County last Saturday, former President Donald Trump survived an assassination attempt during a rally. A gunman with an AR-15-style rifle fired at the stage, wounding Trump in one ear. The attack resulted in one rally-goer’s death and injuries to two others. The shooter, who was killed by a sniper, was found to have an explosive device in his car.
Merchandise Response
Despite the traumatic event, 45Footwear, known for its $399 golden Trump-branded sneakers, quickly introduced a new line of high-tops. These $299 white shoes, more expensive than unofficial merchandise from China, featured the US flag, an image of a bloodied Trump with his fist raised, and the words “Fight Fight Fight” – his immediate reaction to being shot.
Trump’s Resilience
After the incident, Trump told his protective agents, “Let me get my shoes,” leaving one on the stage. Days later, gettrumpsneakers.com began selling “FIGHT FIGHT FIGHT High-Tops,” described as “limited edition” sneakers “featuring Trump’s iconic image with his fist raised, honoring his unwavering determination and bravery.”
Collector’s Items
The site offered only 5,000 numbered pairs, each touted as a true collector’s item. Buyers were limited to three pairs each. By Thursday, the site announced the shoes were sold out, representing nearly $2 million in sales. Orders are expected to be delivered by September or October.
Additional Offerings
The site also pre-sold a black and gold version of the high-tops, also priced at $299, with 4,700 pairs available and 12 signed.
45Footwear’s Operations
45Footwear, using Trump’s name under agreement with CIC Ventures, remains active. Financial disclosure forms list Trump as manager, president, secretary, and treasurer of the company. On Thursday, 45Footwear continued to offer other Trump-branded shoes for preorder.
Conclusion
This bold move by 45Footwear, capitalizing on a near-tragic event, highlights the enduring and controversial appeal of Trump-themed merchandise. Whether seen as a symbol of resilience or a controversial marketing strategy, the new sneaker line has undeniably captured significant attention.