As Donald Trump gears up for his third Republican nomination, he aims to broaden his support base, focusing on attracting nonwhite voters who largely did not support him in the 2020 election.

Polling Data Shows Challenges

An analysis by the AP-NORC Center for Public Affairs Research, combining two June polls, indicates that about 70% of Black Americans and 50% of Hispanic Americans hold unfavorable views of Trump. Although these groups view Trump slightly more favorably than they did when he left office in 2021, their overall opinion remains largely negative.

Support Gains Crucial for Trump

In 2020, Trump secured 35% of Hispanic voters and 8% of Black voters, according to AP VoteCast. Any increase in support from these demographics could be significant for Trump, who has struggled to appeal beyond his core base. He hopes to leverage dissatisfaction with President Joe Biden, whose favorability among Black and Hispanic Americans has also declined since 2021. However, it’s unclear if Biden’s drop in support is benefiting Trump’s standing among these groups.

Stable Views on Trump

The AP-NORC analysis reveals that 60% of U.S. adults have an unfavorable opinion of Trump, while 40% view him favorably. These numbers have remained consistent since early 2021. Even Trump’s conviction on 34 felony counts in May did not significantly alter public perception, reflecting the stability of opinions about him. Gallup polls during his presidency showed an average job approval rating of 41%, never surpassing 50%.

Hispanic Views Mixed

Despite Trump’s claims of strong support from Hispanic communities, the AP analysis found that half of Hispanic adults view him unfavorably. While 40% of Hispanic adults recently polled see Trump positively, this is an increase from about 30% in January 2021. The poll indicates that Trump’s appeal is consistent across Hispanic men and women, as well as among younger and older Hispanic adults, regardless of educational background.

President Biden is also experiencing a decline in favorability among Hispanic adults, with about half viewing him negatively, down from 60% in early 2021.

Persistent Unpopularity Among Black Adults

The Trump campaign believes he can perform better among Black voters this year, citing his legal issues as a potential point of empathy and his immigration policies as appealing. However, about 70% of Black adults still view Trump unfavorably, a slight improvement from early 2021. The campaign’s assertion that Black men might be more receptive to Trump is not supported by the data, as both Black men and women share similar views.

Younger Black adults under 45 are somewhat more open to Trump, with about one-third viewing him positively, compared to just 10% of those 45 and older. Nevertheless, the majority of younger Black adults also hold an unfavorable view of Trump.

Meanwhile, 60% of Black Americans have a positive view of Biden, though this is a decrease from 80% when he took office.